COLONIE– Hatchet Hardware, a family-owned and operated authorized Ace Hardware dealer with multiple store
locations in Upstate, NY, has arrived just off Central Avenue at 1 Fuller Road in Colonie.
Before opening as the Colonie store, the building was known as the former Goodwill Colonie building. Vice President of Hatchet Hardware, Giovanni Grasso said he would drive by it and thought it would be a great location for a retail space.
“Once the property became available to us, we became so excited about bringing a quality and convenient hardware store to the area. It was a no-brainer for us to make it happen,” he said. “We love being in this community.”
Since the store opened in May, the Hatchet team has worked hard with some exciting brands like Benjamin Moore, Magnolia paint, Big Green Egg, Ego, and Yeti to stock a wide range of hardware and home goods.
They are also excited about carrying the Stihl brand in at store by the end of 2022, Grasso said.
In an area surrounded by big-box, corporate retail giants, the 9,500 square-foot Hatchet Hardware Colonie shop relies on its knowledgeable and dedicated staff and their ability to offer outstanding customer service to set themselves apart.
“Coming from managing a big-box corporate chain store, I initially didn’t know what to expect transitioning to a smaller hardware/home improvement retailer, but the family at Hatchet has made this move seamless, Store Manager Saul Kaleel said. “They create an extremely positive work environment. You immediately feel part of the family, your opinions and ideas are valued, you have a knowledgeable and experienced team ready to support you at all times, and you are empowered to make the decisions you feel are best to take care of your associates, customers, and the community.”
Creating a culture that aligns with the service expectations of our customers is paramount at Hatchet, especially when a consumer has multiple options where they can spend their hard-earned money.
According to Kaleel, the work culture makes it easy for our staff to provide amazing customer service to every person who enters the store each day.
“It’s a much more intimate setting that customers love, which you will not get shopping at a big-box store. Here, you get to spend quality time with your customers, give them helpful tips, and build relationships,” he said.
On Saturday, October 29, Hatchet Hardware Colonie will host an event at their store at 1 Fuller Road from 10-4p.m.
It will feature vendors that represent many of the brands carried at the store. The event will be open to all in the community, so stop by and see what Hatchet Hardware has to offer.
