BETHLEHEM — Co-owner Jennifer Mosher said since Uncrushable Nutrition first opened on Jan. 4, business has been great and the public has been welcoming so far.
“Every day has been a little better than the last,” she said, adding that its official storefront sign was being installed on Friday, Jan. 24. “I think most people who’ve come in so far have said they couldn’t find us or didn’t see the temporary paper sign outside. Getting our sign should help from now on and everyone has been so nice and sweet.”
Located on 180 Delaware Ave. beside GameStop in Delaware Plaza, Uncrushable Nutrition is co-owned by married couple Jennifer and Dave Mosher. It sells meal replacement shakes high in protein and low in calories, healthy and sugar-free teas that can be sweetened or caffeinated and come in a few dozen flavors, protein coffees and some themed sweatshirts and T-shirts. She said it was important that the shakes and teas are healthy and can cater to both children and adults.
According to its Facebook page, it is open on weekdays from 6 a.m. to 5 p.m., 8 a.m. to 1 p.m. on Saturdays and closed on Sundays — Mosher said in a few weeks, it could begin opening on Sundays too.
Upon entering the store, it immediately emanated a youthful glow with its bright orange and black theme, which Mosher said also matches the Bethlehem school district’s colors — this perhaps was a smart tactic to attract students and families. The space’s centerpiece is a high bar countertop with a light wooden finish and at least eight high stools which contribute to the overall laid-back atmosphere. Its immense menu board, appearing like an elongated chalkboard on a side wall, gives customers a detailed list of tea, shake and add-on options.
“It’s just a great atmosphere and you can just hang out. I wanted to make it a nice place for teenagers with a safe and clean bar that their families can feel assured that they’re safe here,” Mosher said. “I want the space to be nice and fun for kids and even adults. A lot of adults sit and hang out too; they get a shake or a tea and I’ve seen moms come in during the day and talk. It’s been great.”
Maintaining a family-friendly setting seemed natural to Mosher who said she lives in Schodack, is a mother of three, and previously worked in the medical field for many years. Eventually retiring from that industry, she said she became inspired to develop and open a nutrition-themed store in Bethlehem over a year ago after patronizing a similar business called Unbreakable Nutrition in West Sand Lake near Averill Park on its opening day and loving it.
She added that Unbreakable Nutrition is one of numerous similar nutrition-themed businesses in Rensselaer County but they are not part of a chain and are each privately owned.
Mosher said she and her husband decided to develop and open their business in Delaware Plaza due to two factors: its central retail location in Delmar and to serve Albany County residents, as opposed to being located far in Rensselaer County like the other similar businesses. Construction took place from last September to November and prior to its Jan. 4 grand opening, it had a soft opening in late December.
It has not had a ribbon-cutting ceremony though but Mosher said the business is looking to join the Bethlehem Chamber of Commerce as a member in the near future. Looking ahead, she concluded, “That would be wonderful if I could expand one day or have other stores, who knows? But right now, this is all I can handle for the moment and it’s been great.”
