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Home Opinion Our Opinion

FROM the EDITOR’S DESK: Seven in ten will fail to read

Michael Hallisey by Michael Hallisey
November 4, 2020
in Opinion, Our Opinion
Reading Time: 4 mins read

Int endame niet della autem et et volesequi alit as arum faccus.

Nope, nonsed maxim que site dolorescidus volupta dolupta tiandanis repelen daecatibus nobitae On voluptate con rem id quis quae rem facepudam am consequo blaborest inis aut fuga.

By the way, if you are reading this, you’re invited in on the joke. This is meant to target those who willing choose not to read beyond the headlines.  Thank you for playing along. Your readership is greatly appreciated.

Until laccum dunt, sequis mos esequo berest, quid ulparum harum experumquid moloribustis consequae la dit, quodis errovit aborro magnam fugiaspid molluptaque erum quis molut lam ulpa aditibea in et vel ius ipicatem expliqui dolupta nonseque voluptatur, ea sincto te poritius acepell orerum et dic tene nos eaque cum ducimpo rempossunt exerum fugit fuga.

Take, for example, maio cus il eos eaquiducid utatur atemporum qui dit odi ditatiu sciisimus et officium ent quis aut alicil iducipsunt alignis nosserfero molum faccus erchil imi, ut re imagnim inullestion con ent voluptius, aut lab ius, unt lacea volorrovid qui dolorro et, conecea doluptatur, ea quo ium endi aut exped moditat.

I have to give you credit for reading this far. You must be a good sport.

Minto ende dunt. At quaessima simaion sequaturis ent pa volore pliti am, cum siminvere volo dolupti orectur.

Sum quid que saesece stotati ssitatius sus il ius consequam que labo.

Fic tesequa eribusant et autenis rem ulpariae porestotas dolorporro ma nobis estiorios imus, seque nonecte verrovitin cum.

Que nimagnim conectatet, coribustium laccull oreptio nseque seque erunto magniatatet officium intis derio doluptas remod quam liquis doluptatiam esed magnam sunt ex et lisimod essimos de corates tiorem quiberios.

What language is this? Lorem ipsum. It looks like Latin, but it’s not a language at all. It just serves as a placeholder when text isn’t available yet  or a squirrelly editor looking to make a point.

Asiti culpa deles cusdaes solupti blab iunt venita delendita inctem enihill uptatur, sit facepernam ipiet ullautem quiam, sit endit quis adi que netum, nis derereius, quis dolo eturibeatem am seque eatia vellatate volora voluptium arunt, ini sum nonsequo diae nis volorer spiene poressi reptatia quiatis dolest ut fugiatu reicatem untem faceaquae.

Te volorerum doluptamus, cust dolupti con nobis de doluptatur sum ist, volore idessus de volenim niet aut od quis ex et explatquam vitatiu ntiunt, et autaturita destion essitibea corerum delluptatia doluptat omnihiciet earciaest qui quias eveles maximaio id mo mi, seque dollecae perum eaquid entis eum, nonsenectis esequia porum ent lab il molupiet vollent.

This is where an editorial would go. It’s an opinion piece, either of the paper’s as a whole or the editor’s alone. It’s not a news article. There is a difference.

Harchici alibeat maximaio. Minvenemquis dolut aspitas eosandae. Ucimodi scilibus, sequi voluptiumque doluptatia digendust volupta temporenis expercipsunt ex es sitis escia conestor sequis se mintium cus quuntio. Rae. Ut et lam, qui berruptatur anditae ctatem audigent volore, simus eum recaernatur, sit verum si volupta tiuntium sequissi

Epe dus, voluptatia perorerum event, odi occume mos porrum ium eariame se eium ut et lam alitae min nos autatur epremosto dolorehenis di officipsunt ipsandusdae. Udaecturem dolo occae sum doluptatem experum et quia consendae pration nem fugiam, quam eatectate nossit repera nullo eatiamus, omni nat quaecaecerit evellicia quas rehenduntin por arum quia ex etur atisti del iume etus.

Dent quistectatis rectem et officiet rerum eiur.

Yesterday, ut ima arum iunt magnimi nvendemo mo des vendiorpos.

What’s the point?

Most people don’t bother to read anymore. Anyhow, if you’re still reading at this point, I’m going to let you in on another secret. You’re one of the three. Congratulations. You’ve read beyond the headline. And, unfortunately, that’s not too common anymore. According to a study published in the Washington Post back in 2016, 70 percent of Facebook users only read headlines. Then, they proceed to share the article with friends, and perhaps write a comment about it. All without reading the article.

You can see it, too. People pushing off articles they believe share their point of view because the headline says as much. But, they failed to digest the whole story.

The practical purpose of any headline is to grab your attention and persuade you into reading the corresponding article. It doesn’t give you the entire story.  It can’t.

For one, there’s the issue of limited real estate. The headline to this editorial is limited by about seven words, and that’s a stretch. It’s because of this, writing headlines is a bit of an art appreciated most by those of us who work in newspapers.

The internet has changed that a little bit by opening the possibilities for 25-word headlines. That’s a lede, for crying out loud.  That’s giving up the ghost before the writer has any chance of sharing the details of the story.

We live in a broadband internet world that demands instant results. That convenience also cultivates a cancel-out society where we can cut words and people out from our lives with the click of a button.  In a time where social media can bridge people together as groups, individuals have lost the ability to listen. We’re too focused with “look at me” that we don’t take the time to learn about everyone else. The result: there is no compassion or empathy for the person in front of us.

There are people out there who take advantage of the shortsighted. They use the tools of the internet to persuade you into a certain frame of thought. They’re willing to bet you’ll be the one of the majority who fails to read the facts and will feast upon your emotions.

You need to be careful of that. Read more.

— Michael Hallisey,
Managing Editor

Tags: Editorial
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