DELMAR — Bethlehem Central School District is getting a new look. At a February 2 Board of Education meeting, Superintendent Jody Monroe announced a change in BCSD logos and the district website.
The previous district logo, an eagle in an orange circle, will be phased out over time and replaced with a forward facing eagle in a black and red BC. The new eagle faces forward rather than backwards and is colored to represent the district’s core values.
“[The value of] community is encircling the eagle, and the different colors represent academics, character and wellness,” Monroe said.
The new athletics logo was unveiled during homecoming in October, 2021. The sports eagle has left its circle and set to fly over the word “Eagles” in one rendition. In another the Bethlehem eagle finds a new home in a black and orange B.
“They really wanted the eagle to be more fierce,” she said.
All logos have updated colors and standardized fonts to improve accessibility. The logos, icons and banners for all Bethlehem social media sites have been replaced with the rebranding as of February 2022.
The district said final cost for the rebranding effort will be between $13,891 to $15,390. The final cost will be determined once updating is complete.
For the first time in eight years, the Bethlehem district website will also receive an update. The district plans to launch the new website in the upcoming weeks. A main priority for the district was accessibility.
The website will be more streamlined which allows for it to be user friendly, but also allows users to access a screen reader, screen magnifying software or need closed captioning.
“We’re making sure that anything that is on our website is accessible to all our community members,” Monroe said.
The estimated final cost to the district The district is using the Capital Region BOCES Communications Service to rebrand the logos and website. As part of the total cost, the district will receive a state aid reimbursement for using the shared services through the Communication Service.