I can't wait to have the TALK 1300 billboards up - I won't make the countless mistakes that riddle the highways ...
I promise (but reserve the right to change my mind)the following...
1. No billboard with a dopey picture of anyone taking up the middle of the billboard with no substance to back it up. ADVERTISING has got to MEAN something - Putting one of our hosts face up there with duct tape over his mouth - that's funny. Seeing some guys head in the middle of a billboard with no substance is a waste of money. Let's use an example...you put "two" head shots of (oh I don't know) an opticians head on a billboard .. one shot with those monster glaucoma glasses on and one without - and a caption that says "see us - prevent that" ....
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