 Jul 08 And You Are?pryan, Loud and Clear
I picked up coffee and some munchkins on the 4th of July for my friends working the Holiday. I like holidays because people slow down, there are more smiles, and you can actually pay attention to details that are in front of you everyday. Details like the name tag on the gal who got my coffee and munchkins with a smile. The name tag is a great advertisement that we never take full advantage of.. and it's time we did. We love to hear our name - especially when it preceeded by a "thank you" and closed with a "have a good day"...
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CATEGORY: General Society
Jul 25 Don't Care? Don't Complain!pryan, Loud and Clear
There is no excuse for running out dated advertising.
I'm sitting in my doctor's waiting room checking my email and listening to the noise of the room when suddenly - it happens. I hear "It's springtime and the good weather is almost here," are you kidding me? The ad category is autocare and outdated copy sounds seriously foolish. It's a perfect summer afternoon when the ad is running and the ad copy hasn't been touched (probably) since March. I accept the fact that mistakes happen - but if this copy has not been changed since spring - that's not a mistake, that's lack of care on everyone's part. Lack of care from the ad rep for not keeping a watchful eye on what is running... Continue Reading CATEGORY: General Society
TAGS: advertising, copy, effectiveness, complaining  |
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