Happy New Year. It is the 6th day of the year and one local store is having the "biggest sale of the year". I better shop there now and not bother for the rest of the year ... it's only going to go downhill from here. Are you serious?
As a small business owner you have got to put some careful thought and planning into your message. The alternative is to look like a fool having the biggest sale of the year 6 days into the New Year. Bounce your ideas off of me.. no cost (you'll help my blood pressure too)...
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 Jan 06 Biggest Sale of the Year (January 6???)pryan, Loud and Clear CATEGORY: General Society
TAGS: sale, planning, marketing, Oct 13 The Strong Survivepryan, Loud and Clear
The news from last week (on my radio station or any other station) was tough to handle every day....so I won't rehash it. Did you crawl under a rock and stop living? No? Neither did your customers.
People are still spending money... but they want more value from each dollar. You & I have to work harder to earn customers dollars. This is no time to cut your advertising - it IS the time to get the most out of each dollar. It doesn't matter if you advertise on my radio station (TALK 1300) or the newspaper, cable, spotlightnews.com - everyone of us has more to give - more to HELP. Get ad quotes from a few different stations or papers or billboard companies... who is HELPING you more? An ad (that's it?)... Continue Reading CATEGORY: General Society
TAGS: Value added, radio, newspaper, give Sep 12 School's In Session - Siena take a Maria Lessonpryan, Loud and Clear
I'm out to dinner the other night and I'm ranting with my friends about the only call I have received from Siena College(post graduation Y E A R S ago) is the "ask" for $25 bucks.
The young Siena student on the other end of the phone was clearly just going through the motions. There was the uninspired scripted "how are you tonight" as they called during the evening. I made it to this round of calls because I gave $100 bucks to the radio station. That triggered the number crunchers to release the hounds on me. So...I tell the young lady... no... hoping there will be a "why?" and there is no follow up. This from the same college that brings you the Siena College Research Institute Polls on politics... trying to keep pace with Marist... Continue Reading CATEGORY: General Society
Sep 04 Billboard Boneheadspryan, Loud and Clear
I can't wait to have the TALK 1300 billboards up - I won't make the countless mistakes that riddle the highways ...
I promise (but reserve the right to change my mind)the following... 1. No billboard with a dopey picture of anyone taking up the middle of the billboard with no substance to back it up. ADVERTISING has got to MEAN something - Putting one of our hosts face up there with duct tape over his mouth - that's funny. Seeing some guys head in the middle of a billboard with no substance is a waste of money. Let's use an example...you put "two" head shots of (oh I don't know) an opticians head on a billboard .. one shot with those monster glaucoma glasses on and one without - and a caption that says "see us - prevent that" .... Continue Reading CATEGORY: General Society
TAGS: billboards, advertising, Jul 25 Don't Care? Don't Complain!pryan, Loud and Clear
There is no excuse for running out dated advertising.
I'm sitting in my doctor's waiting room checking my email and listening to the noise of the room when suddenly - it happens. I hear "It's springtime and the good weather is almost here," are you kidding me? The ad category is autocare and outdated copy sounds seriously foolish. It's a perfect summer afternoon when the ad is running and the ad copy hasn't been touched (probably) since March. I accept the fact that mistakes happen - but if this copy has not been changed since spring - that's not a mistake, that's lack of care on everyone's part. Lack of care from the ad rep for not keeping a watchful eye on what is running... Continue Reading CATEGORY: General Society
TAGS: advertising, copy, effectiveness, complaining Jul 08 And You Are?pryan, Loud and Clear
I picked up coffee and some munchkins on the 4th of July for my friends working the Holiday. I like holidays because people slow down, there are more smiles, and you can actually pay attention to details that are in front of you everyday. Details like the name tag on the gal who got my coffee and munchkins with a smile. The name tag is a great advertisement that we never take full advantage of.. and it's time we did. We love to hear our name - especially when it preceeded by a "thank you" and closed with a "have a good day"...
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Jun 21 Here's What I think of YOUR driving...pryan, Loud and Clear
I love the idea Dan Wos has come up with - turning cars into rolling billboards in return for gas cards..
http://www.bizjournals.com/albany/stories/2008/06/16/daily40.html?f=et49&ana=e_du but you probably have to be a saint behind the wheel to secure the gig. Dan should put all his candidates in a rage simulator. That's all some poor business owner needs is his logo plastered on a car with poster child for road rage behind the wheel. Let's see... a local pizza joint promotes their free/friendly deliver... and behind the wheel is Johnny Dangerous delivering the "you're #1" finger salute... Continue Reading CATEGORY: General Society
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